There is nothing wrong with this situation other than the fact that 9 times out of 10 the product usually sucks. I understand that a product will not always be 100% and can not always be 100% but there is no excuse for missing out on good story telling. Now please know that what I am about to discuss is not an elaboration on how Creative teams in wrestling should book stories. That is a situation that too many writers feel they know everything about when really we know very little. This topic is about what a company can do to remain creative.
Today's fans are almost polar opposites to those fans in the early 50s and there is no denying it. But this doesn't mean that we will be amazed by the same things. The newer generation of fans has a more open grasp on story lines due to the ever expanding use of dirt sheets and rumor websites. Many will tell you that the internet has ruined wrestling but I do not believe this to be the case. I believe the inability of wrestling writers to expand their field of study on the lack of interesting stories.
Rarely will we see a story line that blurs the lines of truth and kayfabe. Fans find it hard become invested in stories that they can already work out the pathways to. I mean when you had The Undertaker debut at Survivor Series very few people knew that would happen so it had bigger impact. Creative stories would be much the same if there wasn't rumors that were leaked occasionally but we, as fans, demand to know everything. This is where rumor mills come in. Everyone reads them. At one point or other a wrestling fan has visited one of these sites. So why hasn't WWE began using these sites to their advantage?
For example, superstar returns get ruined by these sites reporting where and when a superstar has been spotted etc so why not pay these sites to report the exact opposite? Is it really that hard? Much easier than trying to keep creative ideas between the writers and roster as there are far too many variables to keep up with.
Another example of being creative in order to blur the lines would be to start using more relevant stories. If fans do learn about something within the business then why not just turn the whole lot on it's head? Imagine a fan finds out a superstar is dating another superstar or that one star had a real fight with another star, now imagine taking all that speculation and all those rumors and creating your own rumor/story to link it all together so it seemed so real. Today's fans create their own stories so why not use that against them? That's how people get shocked. When you watch a movie and you speculate the ending you get sucked in to the product but if the pay off doesn't suffice then the movie sucks. So often WWE get fans invested and then they just push them out the door like an unwanted one night stand. If they managed to keep fans invested and provided a pay off then there would easily be more fans watching today.
Look at it this way, if Commissioner Gordon new that Batman was Bruce Wayne would he use the bat light or just drop a text?
Let us know your thoughts over at twitter on @LevellerLOW or, of course leave a comment below.
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