For the sake of this blog we are not going to reference the IWC as more or less everyone who has the internet now. Instead we will reference what most call the IWC as the full time fans.
WWE's market is not aimed primarily at full time fans. There is a select amount of WWE's promotion that is aimed at full time fans. It's hard to see as someone who views the product as just a fan but when you look at the product like someone who is invested financially in the show then it's a completely understandable situation.
In knowledge that may surprise many people WWE actually became a publicly traded company all the way back in 1999. So when WWE was at, as many fans see it, their peek back in 2001 they were already a company under a PG label for shows like Smackdown. Raw didn't join the PG label until nearly 2006 but it should be noted that many fans believed Smackdown to be the better brand during the brand expansion. If this is to believed as true then the PG rating never effected shows then and certainly shouldn't effect shows now. So the fans who have watched for years on a regular basis who have been blaming the PG rating are completely off the mark.
In knowledge that may surprise many people WWE actually became a publicly traded company all the way back in 1999. So when WWE was at, as many fans see it, their peek back in 2001 they were already a company under a PG label for shows like Smackdown. Raw didn't join the PG label until nearly 2006 but it should be noted that many fans believed Smackdown to be the better brand during the brand expansion. If this is to believed as true then the PG rating never effected shows then and certainly shouldn't effect shows now. So the fans who have watched for years on a regular basis who have been blaming the PG rating are completely off the mark.
The full time fans are the ones who WWE has decided will watch the show regardless. They are typically correct in believing this. But the full time fans are ones who continuously believe the product needs to be what they want when realistically it's almost the polar opposite.
In order for growth WWE needs to keep up with the trends that appear through social media and everyday culture. Hence the use of Bo Dallas and the line about Star Wars last week. The use of cultural and social knowledge allows WWE to bring in new fans and new sponsors who may invest in the product. These new fans are the ones seeing the product for the first time and they don't have their vision clouded by nostalgia.
The use of trending topics allows the creative team to develop stories around current situations so WWE are more likely to get coverage from news sources and this leads to better sponsors. These sponsors provide money to the shareholders. Happy shareholders means a happy company.
In order for growth WWE needs to keep up with the trends that appear through social media and everyday culture. Hence the use of Bo Dallas and the line about Star Wars last week. The use of cultural and social knowledge allows WWE to bring in new fans and new sponsors who may invest in the product. These new fans are the ones seeing the product for the first time and they don't have their vision clouded by nostalgia.
The use of trending topics allows the creative team to develop stories around current situations so WWE are more likely to get coverage from news sources and this leads to better sponsors. These sponsors provide money to the shareholders. Happy shareholders means a happy company.
Realistically what it comes down to is that fans need to remember that WWE is a business. A business that wants to succeed. PG was never the problem and still isn't. The issue is the creative team being filtered by one man but that won't change when that man is gone either.
Just try and watch each show with an open mind and treat it like you would any other TV show. There is a start, middle and end. Sometimes stories get dropped. Sometimes characters are cut. Sometimes there are alternative shows to watch.
Just try and watch each show with an open mind and treat it like you would any other TV show. There is a start, middle and end. Sometimes stories get dropped. Sometimes characters are cut. Sometimes there are alternative shows to watch.
Let us know your thoughts by leaving a comment below, by getting in touch on twitter @LevellerLOW of by leaving a comment through our android app https://play.google.com/store/apps/details?id=com.levels.main&hl=en
No comments:
Post a Comment